Good points to all.
Seriously, if this tech was limited to CO only... I wouldn't have invested.
This is just my opinion... but I think they are testing the Citizen Toke tech for CO to prove ROI for dispensaries competing against weedmaps, leafly, and leafbuyer.
If they can pull this off, we will see a quick expansion to other markets outside of CO.
The heart of this is not necessarily marijuana marketing tech... its marketing tech for any type of company that wants to sell product quickly.
If you've seen the limited time redemption concept.... that type of IP is a first to market BEAST. the mmj market is prime because it is hampered by so many laws.
For example... 90% of every dollar spent in digital marketing goes to Google and Facebook, both of which have cut of MMJ marketing entirely.
Citizen Toke punches a hole in the wall for marketing when the doors are closed. Better yet? If they can make it work in the most highly regulated industry, they can make it in other verticals like food, coffee, and alcohol.
I believe in the BetaKIllers more than CannaSys. Their mantra is focused on simplicity... for user and paying client. A simplistic marketing engine is catalyst that will accelerate the conglomeration of many dispensaries in CO and other states.
This is similar to the california gold rush. Sure there were people that got rich finding gold... but the auxillary companies that sold picks and shovels did better overall.
Citizen toke offers a platform for new customer acquisition and quite possibly a loyalty program if the technology is better than existing loyalty programs in terms of conversions.
So again, if they can get traction in the CO market, they can expand to any state that has legalized recreation weed. That's what this beta is all about.
I have to say though that they haven't given any sort of communication with how the beta is going. NO metrics. No click through rates, no total on number of users, nothing. Infuriating. These beta metrics are what will determine probability of expansion.
